The hindrance's in the development of tourism industry in India

1) Stress on resources and amenities

A) Water- There is water scarcity all over. The big hotels are provided with water on a regular basis. Water is pumped from wells and bore wells, and water is becoming saline. The local peoples, taps go dry, and no one cares about it.

B) Electricity-There is a big problem of electricity, and there are frequent power cuts, and people are put in a lot of hardship. The govt. has no systematic plan for electricity. All the big establishments are provided with lights, but not the poor. The poor cry "Give us today our daily lights."

C) Essential foodstuff- The Goan has his unique eating habit common to all, that is fish, curry, and rice. This is their important dish, but the demand for fish is very high in the hotels, so the common man suffers, and the prices of fish are very exorbitant, and the other commodity is much more compared to other places.

D) Transport- The transport system is not so good especially during the tourist season. From September to May the buses are filled to capacity and are overcrowded. There is no comfort, and the women are targets of teasing, pinching and so on. People getting into the buses are treated worse than animals, like herds of sheep or goats carried to the slaughter houses.

E) Land- The land prices are soaring and rising everyday. The locals are given high remuneration to sell their land to the builder. A Goan is not able to buy land and especially near the coast. The agricultural land is being used to put up big structures.

2)Ecological Imbalance and Environment Degradation

A) Sea Pollution- The sea is polluted and the scenic beauty is spoiled. The waste from big hotels is dumped into the sea, which leads to sea pollution and death of fish.

B) Destruction of tree cover- Age old and beautiful trees are chopped to beautify the cities and tourist places. The tree, which is to act as a cover for the common man, now does not find a place and becomes a source of obstruction; and it follows that it must be removed by all means.

C) Defacement of the sea front- The coastal belt of the sea should be beautiful with trees and coconut plantations, but one notices that there are big hotels that come close to the beaches, and sometimes the tourist is not able to venture into the sea because of the block created by these big hotels.

3) Socio-Cultural And Moral Effects

A) Displacement of traditional occupations- The traditional occupations of the people of Goa are farming, fishing, toddy-tapping, etc. Now, with tourism, people, and especially the young generation, do not want to get into traditional occupations. They want fast money. They take on work in the hotels and sometimes are not paid the minimum wages, and also work in inhuman conditions.

B) Distortion and commercialization of culture- As explained before about Indian culture, there is respect for all, but in Goa there is distortion of culture. The folk dances and mandoes that are sung are commercialized and performed in cheap ways especially on the cruises. There is an imitation of the alien life of the foreigners such as be hippies, nudism and free sex.

C) Destruction of values- Women are considered to have a prominent place in family and society, but tourists considers women as things - Tu cheez badi hay mast (you are a good thing ). There is a steep rise in prostitution. Many girls are becoming a prey and act as call girls satisfying customers. Children too are abused.

D) Spread of drug abuse- There is secret importation of drugs used by tourists, and slowly it has affected the youth, who are affected by the drugs, especially those staying at the coastal belt.

F) Cheap labor- The labor classes are most affected. With the minimum wages they get, they have to manage with regard to food, clothing, shelter and education. With the high prices of all essentials, it is difficult for the labor classes to survive. And especially if there is off season of tourism, they have to find alternative jobs, and some of them get involved in prostitution, robbery, murder and so on. The other problem is that migrant workers take lower wages, so they are preferred to the locals.

tourism is an upcoming industry because it is generating high level of income, it is ranked third in high income generating industry...

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Tourism has grown enormously over the last 50-60 years and is a high growth sector of many economies. Significant reasons for the growth of tourism include:

• Increased leisure time.
• The fall in the cost of air travel.
• The conscious promotion of tourism, especially by some poorer (or formerly poor) countries.

Tourism Industry Working Practices and Its Impact on a Geo-brand Image

Abstract:

Purpose – This article is a result of a much broader investigation that was seeking to understand which factors composed a geo-brand. It is argued that not only should products and services develop a system of brand management focused on their identity which helps develop a coherent execution, places should also develop a similar brand management system. This paper aims to investigate perceptions of the branding of a location.Design/methodology/apporach – The methodology is based upon interviews conducted with local people and with tourists to the location.

Findings – One of the most interesting findings of this on going research was the realisation that a main and significant factor on a geo-brand is its local people. Moreover and after some considerations it was concluded that this factor was essentially composed by people who work for the tourism industry. Interestingly it was then concluded that management and entrepreneurs from the tourism industry had a major responsibility and impact on a geo-brand.

Practical implications – In order to achieve a satisfactory service performance, the local geo-brand authorities should develop tools to scrutinize how entrepreneurs and managers train and motivate their staff. In this case the tourism boards should control directly or indirectly performance in different establishments. As revealed in Spain, a bad experience might jeopardise the overall competitive stand. No doubts that tourism boards have the obligation to, not only inform entrepreneurs and managers on how they should care for the tourists, but also granting some kind of incentives in order to achieve excellence in services since a good or bad experience will have an impact on the overall brand. If “local people” has such a relevant role on a geo-brand, which might even affect its competitive position in the market, than extra consideration should be given to this factor. In addition, and because this factor is partly controllable, than it is reasonable to argue that there should be some kind of central managerial tools that helps to monitor employees performance.

Originality/value – Aversion to the use of marketing tools and to the geo-brand conceptual management is a mere signal of misunderstanding for what a geo-brand is and for what it can do to society. It has been argued that geo-brands (brand applied to places) might be a practical solution to promote local development and fight the standardisation tendency of a globalised world.